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News, thoughts, and stories from the field and the editing studio.
News, thoughts, and stories from the field and the editing studio.
I’m writing this post from Medellín, Colombia, during a rare quiet moment along a two-week adventure through Colombia on a shoot for the outdoor and travel clothing brand, ExOfficio. Gregg Bleakney, photographer extraordinaire and our fearless leader, and Katie Friedman, assistant, wardrobe diva, found talent scout, and my fast friend, are out finishing up shooting around the city for the day.
In a nutshell, this trip has been amazing. In one week, we’ve traveled from Bogota to Villa de Leyva to Girardot; from the Tatacoa Desert and Cocora Valle, to Manizales and the mountains near Los Nevados National Park—where we spent 12 hours above the clouds at over 13,000 feet yesterday—and finally to Medellín. We set down at our hotel this afternoon, and depart on a flight tomorrow morning to Cartagena. From there we’re headed to the coast, to Tayrona National Park—ranked one of the “Best in the World” places to travel in 2012 by National Geographic Traveler—to Santa Marta, and then back to Bogota for our flights home on the 21st.
For the latest on our journeys and encounters along the way, check out #exocolombia.
I recently edited this one-minute product spot for the outdoor and travel clothing brand ExOfficio, via the Portland-based agency Aurora Novus. It was a fun piece to edit because it was built around a real story, the story of Gregg Bleakney‘s two year bike trip from Alaska to Argentina, with only two pairs of ExOfficio Give-N-Go Underwear in tow (among other articles of clothing, I’m sure), and his beautiful photography from the trip. I was able to be playful with the editing, and the end result is a quick and fun (and funny) docu-style ad for ExOfficio’s Give-N-Go Underwewar. Watch below, or on the Aurora Novus website.
I created this video, Patagonia Sin Represas: Patagonia Without Dams, with environmental photographer (and my frequent collaborator) Bridget Besaw on the proposed large-scale dam project in Chile’s southern Patagonia region. Bridget fell in love with the region through traveling in and photographing the wild, largely untouched landscape. She speaks about what’s at stake environmentally and culturally if this dam project moves forward, despite widespread opposition among Chileans.
I interviewed Bridget about her relationship to this story and edited the piece. Now featured on the Patagonia website!
One would think from my posting habits in the last couple of months—the summer months—that I have been ignoring my computer and sipping margaritas seaside (we do have a lot of lovely coastline here in Maine). Sadly, or happily, I can report that hasn’t been the case. Aside from a couple of brief production trips, to Williamstown, MA and to New York City, my computer screen has been my constant companion, but it’s a summer that has yielded a lot of exciting new work, which I look forward to sharing. At this point, most of it is off my editing table, but not quite ready for public consumption. But here’s a little taste, two belatedly-posted pieces that I produced with Bridget Besaw with material from our travels in Chile last spring. The first features Isla Jechica, a marine/eco-tourism project in the heart of the remote Guaitecas Archipelago, in Chile’s Patagonia region, and the second, Cousiño Macul winery, Chile’s oldest winery, located in the hills just outside of Santiago.
I was recently approached by the San Francisco nonprofit Public Architecture for some guidance in developing their multimedia strategy. (For full disclosure, because I’m a documentarian/journalist/Honest Abe at heart, I went to college with someone who works there). As a freelancer supporting myself exclusively through this work, I’m always wary of overcommitting myself and/or agreeing to work for much less than the real cost of the work (or for free). There are many great and worthy causes out there and I have given my time to quite a few over the years, but there are only so many hours in a day, a week, a year, and at the end of every month, I do have to pay my rent, I have to eat, etc. I think you understand this.
Public Architecture didn’t have budget for my involvement, so again, I was initially wary, but after learning more about the organization I became inspired by one of Public Architecture’s core programs: The 1%. The program encourages architects and design professionals to give 1% of their time every year, pro bono, to projects for the public good on the basis that, “If every architecture professional in the U.S. committed 1% of their time to pro bono service, it would add up to 5,000,000 hours annually—the equivalent of a 2,500-person firm, working full-time for the public.” That’s pretty impressive, and even more so when you browse through their project gallery and see their hundreds of projects, all across the country. Public Architecture and the 1% program are not about idealistic talk, but about real building and action within communities. Instead of wary, I began to feel honored that Public Architecture had approached me for guidance, and feel it’s the least I can do to give them my 1%.
My challenge freelancers: pick your 1%, a worthy organization or cause with the tools and will to act, where your guidance and skills—which are unique and can be invaluable to the right nonprofit—really can affect change. I’ll report back on how things unfold with Public Architecture, but I’m excited by the ground we’ve already covered in our initial conversations, and I’m looking forward to seeing where they take a few of the ideas I proposed for how they can more efficiently and effectively produce and implement multimedia.
I produced this video for Bates College‘s Mount David Society luncheon series, which happens every year from Maine to Chicago. The first event was scheduled for April 1st in Maine, but it was cancelled due to an April Fools’ Day blizzard. I edited the piece using footage from last year’s Mount David Society Luncheon and photographs from Bates’ extensive archive.
Oh, and speaking of small liberal arts colleges, Bridget and I are headed to Williamstown, MA on Saturday to start on a six-part multimedia series for Williams College. More on that soon!
Last summer, Middlebury College (which happens to be my alma mater) hired Bridget Besaw and me to produce a series of five multimedia pieces for their website to attract prospective students and—get this—replace their print view book. That’s right, they’re no longer printing that thick glossy booklet filled with beautiful campus photos and starry-eyed students—a bold step forward into the online era for a college to make. We had to fill that void with this series, and do it better. The five pieces cover the major themes of life at Middlebury College: Community, Student Life, Academic Life, Worldview, and Environment. Watch here, or on the Middlebury College website.
Community
Student Life
Academic Life
Worldview
Environment
I’m in Chile, but just got word that the very red, white, and blue animation-based multimedia piece that I produced for the new political website yourlist.org went live! Animation by the talented D.C.-based animator, Matt Patton, of Gaucho Pictures.
I have shared this story in conversation and via email many times because it’s the story of one of those unlikely life moments that turns out to be very significant, but I want to share it here, too, because it’s the backstory of hopefully many stories to come.
Last July I was standing in line in the Rite Aid pharmacy at the bottom of Portland’s Munjoy Hill. I live at the top of the Hill, and it’s a place I frequent often because of its convenience, but that has a reputation for being a little bit seedy (part of why I’ve grown to find it endearing—many stories within those four walls!) I was in line behind an attractive woman with long strawberry blond hair and freckles who was having an involved conversation on her cell phone. I’ll admit, I’m a terrible eavesdropper, but it’s kind of part of the job description. And this blond stranger in front of me happened to be talking about multimedia—the other key part of my job description—so I was listening extra closely. She apparently had these big multimedia projects unfolding with a couple of her longtime clients, and I ascertained that one of them was a college. Being in Maine, I assumed she was talking about one of the local schools—USM, SMCC, UNE—or perhaps one of the NESCAC schools: Bowdoin, Bates, or Colby. I was interested, of course, but skeptical: lots of people do “multimedia,” and multimedia can mean a lot of different things. I heard her tell the person on the other end of the phone, “I can’t do these projects myself, I know I need a collaborator, but where do I find one?” Somewhere in the conversation I also gathered that she was about to catch a plane somewhere—not the best moment for an introduction.
I can’t remember the exact order of events, whether she got her prescription and I followed her, or if I got mine first and waited, but the key thing is that as this blond stranger turned to leave the pharmacy, I followed her. I tapped her on the shoulder tentatively, and said, “Um, I do multimedia,” and handed her a homemade business card that I had miraculously tucked away in an Altoids container in my purse. Flustered, she dug one of her own out of her purse, thanked me, and we parted ways. After discovering from her card that her name was Bridget Besaw, and that she specialized in “environmental photography” and “conservation publishing,” I put her card in my wallet and didn’t expect anything to come of it. Didn’t look at her website. I almost forgot about it.
A couple of weeks later, I got an email from Bridget saying she’d found my card in the bottom of her purse. She asked if I could send along some links to work I’d done and explain my role in the projects. She wrote, “Thanks for taking the chance to pass on your card! Maybe our chance meeting was meant to be!” I was hours away from leaving to meet my family for a week in Franconia, New Hampshire, and decided that I had to respond right then—I was in no place career-wise to pass up exploring any and all leads, even if only mildly promising (I mean, we met in Rite Aid)—and I knew I wasn’t going to be able to muster up the focus once lulled into vacation-family mode in Franconia. So I parked myself at my desk and wrote Bridget a small novella about my work to date: my experience at Salt, the LiveWork Portland series, the NOAA Fisheries project etc. I also mentioned offhandedly that I had been an Environmental Studies minor at Middlebury; I thought the unlikely chance that something would come of my Rite Aid meeting of an environmental photographer could only be improved by sharing my small enviro creds.
I don’t specialize in short emails: by the time I finished writing, the email was probably a screen-and-a-half’s worth. I sent it off into the ether, relieved to have wrapped up the last pre-vacation work-related obligation. Just as I was loading the last bags into my car (I’m also not a light packer), a response from Bridget popped into my inbox. It started, “Willa, wow. We certainly have too many dots connected to not continue talking. In the short term I can almost certainly feel confident about bringing you in on a project for Middlebury that is unfolding for October. It would be their first steps into transitioning their print view book to web multimedia pieces.” So the college that she was talking about in front of me in line was my alma mater—bizarre and unlikely coincidence number one.
As Bridget and I continued to correspond via email and over Skype—our most viable phone option since it turns out that the day we met Bridget’s flight was back to Pucón, Chile, where she lives—our similarities continued to reveal themselves. For example, my novella didn’t scare Bridget off at all; in fact, her long emails rival mine, and I think it’s an arena in which she might actually have me beat. We are both Libras: my birthday is September 25th, hers is the 28th. We are happiest eating salad and avocados and good cheese (and sometimes burgers), and thus the nickname “the Salad Sisters,” which is how we’re often addressed by our employers at Middlebury. We are both particular about where we sit in restaurants, how we order, and prefer the music not be too loud. We like to color code: calendars, production schedules, email inboxes. We dream big, and are constantly bouncing ideas off each other. The list continues, and when you’re spending 12 days straight together in the field in an intense collaborative situation as we did for the Middlebury project, these little things are big. Our trial-by-fire experience in the field together for the first time was either going to make or break our collaboration and our budding friendship. It made it.
After nearly two weeks in the field together in Middlebury, Bridget returned to Chile, and I returned to Maine, where I spent a month editing the five multimedia pieces, so highly and lovingly produced that we began to think of them as mini films. In December, I flew down to Pucón to work together on the final stages of production. And now, six months after our chance meeting meeting in Rite Aid, our mini films for Middlebury College are finished, presented to the board and trustees last week; so far, they have been met with rave reviews. We are in the midst of launching a production company together, Fieldwork Pictures, and onto dreaming and scheming about our next big projects. In a few short weeks, I fly back to Chile, where we’ll be researching the environmental and cultural consequences of Chile’s growing salmon farming industry, and putting together a short documentary to celebrate our launch, a cornerstone for the exciting work that lies ahead for Fieldwork Pictures.
My friend and sometimes collaborator Melissa Mullen, a talented wedding and lifestyle photographer based here in Portland, recently blogged about our collaboration, in three parts. The first post is about yours truly, “multimedia storyteller of coastal Maine,” and the other two are about the experience of collaborating on multimedia for families and for businesses. Interested, or have a wedding coming up? Check her out!