I believe in the power of authentic stories to foster deeper understanding, and make the world a better place.
As President & Creative Director of Firestarter Interactive, I help brands and institutions communicate with heart and clarity through film and video storytelling.
I work closely with our clients from project vision to final delivery, leading a team of top-notch cinematographers and editors, storytellers, and designers. Our final products, whether two minutes or sixty, drive results for our clients, increasing investment and enrollment in their institutions, compelling awareness about issues they care about, and strengthening brand-individual connection. The processes is collaborative every step of the way, and it’s a great privilege to create the work we do together.
If you’d like to explore working together, please send me an email. I’d love to hear from you.
A little more about me:
I’m a proud recent graduate of the Goldman Sachs 10,000 Small Businesses program (2019) and an Alumni Ambassador. I received my undergraduate degree from Middlebury College (2007), and hold a B.A. in Italian (Phi Beta Kappa, Summa Cum Laude) and minor in Environmental Studies. I never set out to be a “storyteller,” but as college graduation set in, the career path that appealed to me the most was public radio, bringing together my curiosity about the world around me, with the logic of an almost-college-graduate: “there are public radio stations all over the country, so it should be relatively easy to get a job at one of them somewhere” (if you’re thinking similar, I will save you some applications and tell you, this is not quite the case!) After some deeper research and conversations, I realized my best doorway in was an unpaid internship, so I spent six incredibly valuable and educational months learning the ropes at New Hampshire Public Radio (2008).
As my internship was drawing to a close, I wanted to continue telling stories and freelancing appealed to me, but I didn’t have enough chutzpah—or frankly, experience—to give it a real go. I moved to Portland, Maine and enrolled in the Salt Institute for Documentary Studies (2009) intensive certificate program in Documentary Radio Storytelling. During those months, my comfort with interviewing and developing stories grew, and upon completion of the program, I knew that the if I was going to give freelancing a shot, there probably was not going to be a better time than the present. I got a job waitressing to take the pressure off making a living immediately from the creative work I was trying to evolve, printed out homemade business cards, invested in equipment, and one by one, little gigs and projects started coming my way. After an increasingly busy year or so of waitressing-freelancing, my professional identity, relationships, and the size of my projects all began to coalesce. I worked my last shift waitressing sometime in 2010, and have continued along this pathway since.
Audio storytelling very quickly developed into multimedia projects, and soon after, film and video storytelling. Though my background was in public radio and documentary, the work that really clicked for me was partnering with my clients as collaborators, working together to accomplish a shared vision, rather than top down reporting. That remains true to this day.
From 2009 to 2014, I did everything myself—working with clients developing projects; interviewing, shooting, and editing projects; running the day-to-day bookkeeping, and managing the process from first contact to final delivery. It was a very busy time, and I learned a lot. During this time, I also realized that there was a ceiling for what I could accomplish myself, that if I wanted to create with the level of polish and on the scale I envisioned, I couldn’t do it all myself.
This led to the founding, in 2014 of Firestarter Interactive, the agency and team that that supports every project today. I am still deeply involved in the process every step of the way, but work with cinematographers, editors, and designers who are much more technically talented than I will ever be, as well as savvy storytellers, so that I can focus on the big picture with my clients, and the success of the projects we create together.
I live in Providence, Rhode Island with my husband Greg and Puerto Rican rescue pup Trooper. Projects take me all around the country and around the world. Wherever you are in the world, I’d love to work with you.
: in ideas and self improvement, human potential, and dreaming and doing big things.
: in collaboration and connecting the dots, the power of network and the magic of synergy.
: in heart, authenticity, and beauty.
: in design, style, and curating the best tools for living and working.
: that together individuals and brands can change the world, and that it’s my raison d'etre to live and share those stories.