Your Align Your Path Quick-Start Guide

    Willa Kammerer is a thought leader at the intersection of storytelling, entrepreneurship, and personal development.

    My story is my superpower, and so is yours.

     

    Through over a decade of filmmaking and entrepreneurship, I've leveraged the power of story to inspire, connect, and catalyze change for countless clients, building a successful multi-six-figure business in the process. More personally, I’ve owned my story as a mom, reinventing my life through divorce and building a future of my own design.

    Learn more about my journey below, and why I’m so passionate—through deep lived experience—about supporting other women to believe in the potential to transform their lives, personally and professionally, and craft their own authentic life stories and pathways as I have endeavored to, every step of the way.

    Life can only be understood backwards; but it must be lived forwards. — Soren Kierkegaard

    My Timeline in Reverse


    Through coming into alignment with myself, I’m on the path of my wildest dreams, and now understand that it’s my purpose and mission to empower and support other women to do the same, and lead the big lives they were meant to.
    — September 2023
    Bought dream house in Connecticut in an idyllic setting for my son to grow up in. Stunned by life’s transformational potential, in the best way.
    — June 2023
    Launched as Executive Producer an on ocean-based climate series I’m passionate about.



    — April 2022
    Living my best life in downtown Providence — divorced, aligned, myself again.
    — 2022
    Launched the Firestarter Podcast, “people, ideas, and conversations to move us forward.” This project encapsulated the direction I felt myself moving, but there was only so much I could talk about during the first season as I began to navigate significant personal transitions behind the scenes.
    — November 2021
    Reached clarity that I needed to get a divorce to come into alignment with myself, for the best future for my son. This is my personal declaration.
    — October 2021
    Gave birth to my son, Bodin, and on the outside had it all: husband, new baby, two investment properties, and a thriving business. The reality of my home life and personal unhappiness were quite different.
    — May 2021
    Covid. Maintained steady growth in the business, hired two team members, and released a feature documentary film with a client that I directed.
    — 2020
    Sharing my story at Goldman Sachs 10,000 Small Businesses graduation alongside the mayor and governor. I was presenting as “successful,” but the holistic picture of my life was a different story, and as I stood on stage, I felt that dissonance.
    — 2019
    Between 2017 and 2019, the business grew 150% and I was able to pay off my $60K of personal credit card and IRS debt in just one year. It felt like an affirmation of all those years of trusting my gut that I was on my right path.
    — 2018
    My business got too complex for TurboTax and I didn’t have the systems in place to manage the bookkeeping and accounting. Alongside my $30K of personal debt, I accrued $30K of IRS debt, as well. I kept optimistically marching forward...
    — 2016
    Launched my storytelling-driven production company, Firestarter Interactive, and transitioned from doing everything myself to leading a team.

    — 2015
    From an email — ‟About five years into freelancing, I can’t and don’t want to do it all alone anymore. I want to create something larger than myself, something bolstered by a shared vision and collective of diverse passions and talents.” Here’s the manifesto that became Firestarter Interactive.

    — 2014
    My video projects took me all over the country and world, from Australia to Argentina, Colombia to Chile to Ethiopia. On one hand, I craved meeting the right person and settling down, on the other, I loved the adventures and the freedom to be pulled where opportunities beckoned, Airbnb-ing my apartment while I was on the road. Click the image below for a snapshot of my travels, in motion.


    — 2012-2019
    Life was good in Maine, but approaching my late 20s, I wanted a bigger fish pond to swim in. I followed my heart to Manhattan and it was the perfect place for me at the right time. The city sparked a million creative ideas in me, I dated a lot, and racked up $30K of personal debt over the next few years believing so much in the path I was on, and that it would all work out despite external measures suggesting otherwise.

    — 2012
    I had enough money in my bank account that, with a leap of faith, I was able to stop waitressing and focus on projects, which were getting hard to juggle with my shifts at the restaurant. I didn’t sleep very much, but I was learning a lot.
    — 2010
    Launched my career in Portland, Maine. Got a job waitressing and started freelancing with homemade business cards. I was faking it till I made it (which, I’ve learned since, is never a destination, but an ongoing condition for growth).
    — 2009